Why Have a Responsive Website Design for Your Business?

With technology growing and all sorts of new electronics hitting the market, it is crucial for every website to be mobile first by deploying a responsive website design. A Responsive Website automatically adjusts the layout and content of a website to fit any screen size, and it should render well on mobiles, desktops, tablets, and even on smart TVs. 

This Responsive Website Design has numerous benefits for businesses, including:

Responsive Websites Render Improved User Experiences

User experience is extremely important when it comes to web design. Poor rendering on different devices is frustrating for website visitors and will likely result in higher bounce rates. Some examples of a bad user experience due to a non-responsive design include broken internal links, slow loading time, and text being cut-off.  A Responsive design ensures that your website looks and functions well across different devices which in return will provide a consistent and positive user experience. This can lead to increased engagement and longer session durations on your website.

Increased Mobile Traffic is Attributed to Responsive Websites

With the increasing use of mobile devices, having a responsive website design can help you target mobile and tablet browsers. It’s important to consider different mobile browsers such as chrome and safari to maximise your mobile traffic. 

Google Prioritizes Responsive Websites Over Non-Responsive Ones

Responsive websites perform well on google and provides better SEO results. Over 60% of Google’s searches are made on mobile devices which is why they prioritize mobile first. Google’s algorithm is heavily based on user experience and as mentioned above, a RWD will help improve user experience. A responsive website design is also easier to crawl and index which allows Google bots to scour your website and give your website a google ranking more quickly

Responsive Websites Results in Lower Bounce Rates

A website that is not optimized for mobile devices will likely have high bounce rates meaning that visitors are only on your site for a few seconds before exiting. A responsive design will be both appealing on mobile devices as well as easy to navigate through. Users will feel comfortable browsing through the site as opposed to frustrated and confused. A responsive design ensures that your website is accessible and user-friendly across devices which will help reduce bounce rates.

One Website for all Devices Offers Lower Development and Maintenance Costs

Having a separate website for desktop and mobile devices can be both time consuming and costly to maintain and update. A responsive website design approach means you will only need to create and maintain one website that adapts to all devices. This will not only save you on development and monthly maintenance costs, but also save you a lot of time.

Why Hire GlobeSign for Designing Your Responsive Websites?

GlobeSign has been using the responsive website design approach to help businesses maximise their return since 2008. Contact us, and we will be happy to review your business objectives and provide you with more insight into how you can use responsive websites to enhance your online presence.