Web Design and Development: Signs You Need a New Website For Your Business

Why Web Design and Development is a Crucial Need for Your Business

Your website is the most important tool in increasing your online presence, building brand awareness, showcasing your services and products, and most importantly, increasing revenue. However, simply having a website is not enough nowadays. Effective Web Design & Development is crucial. Your website needs to be optimized, user-friendly, and regularly updated. Aside from functionality, a unique design, engaging content, and clear branding are also important in making a lasting impression. 

In this blog, we will help you determine whether your current website is doing enough for your business or if it’s time for a revamp.

Key Elements of Effective Web Design & Development

Before we dive into signs your business needs a website upgrade, let’s talk about the key elements every website should have. 

Usability

Usability refers to how easy it is for users to interact with your website. A few examples of this includes easy navigation, clickable buttons, a responsive design that renders well on all devices, and readable content. 

Consistent Branding 

Consistent branding means using similar visual and verbal elements across your website to present a cohesive and uniformed look and feel. To achieve consistency, use the same colours, fonts, and typography across the website. Ensure all content follows the same tone and style and all pages follow a similar layout. The main menu and footer should be the same across all pages. 

Content Management 

Content management means ensuring your content is up-to-date and aligned with your brand messaging. The best methods to keep your content current is setting reminders for periodic updates and keeping up with industry trends and updating your content accordingly. You can also use analytics to determine which pages are underperforming and focus on those. 

Call to Actions 

The key purpose of any website is to convert visitors into customers. CTAs are key to guiding users to take specific actions on your website such as filling out a form or purchasing a product. Successfully convert your visitors by strategically placing buttons and forms on your website along with action-oriented language. Visually, your CTAs should stand out. This can be achieved by using bold fonts and contrasting colours. 

Signs Your Business Needs a Website Upgrade

Your website serves as the online face of your business. An outdated or poorly functioning website will turn away potential customers. Therefore, it is crucial to update your website at least every few years in order to stay up-to-date with industry trends and maintain a competitive edge. Keep reading for a few key indicators that it’s time for a website upgrade.

Your Website is Not Generating Revenue

The main purpose of your website should be to generate leads and increase revenue. Here are a few common scenarios that might explain why your website is not generating revenue:

1. Your website is not ranking on search engines due to issues with design and content, making it difficult for people to find you.
2. Your website is generating traffic but has a high bounce rate, meaning visitors are not staying long enough to convert.
3. Your website is generating leads, but they are not the qualified leads you need for conversions.

If your website suffers from low search engine ranking, high bounce rates, or unqualified leads, it’s time for a redesign. The most effective way to identify these issues is to check your Google analytics account and observe visitor behaviour. 

Your Website Design is Outdated Compared to Your Competition 

An outdated design can make your website look unprofessional and out of touch with current trends. It also deters visitors from exploring and interacting from your content which will result in high bounce rates and low conversions. An outdated website can also have detrimental effects on your search engine ranking. A lot of old design elements may contain invalid HTML codes which make it difficult for Google bots to crawl your website and rank it on Google. 

If you are not sure if your website is outdated by the design alone, ask yourself when was the last time you updated your website. Check for unresponsive pages, outdated content and broken urls that are leading to 404 errors. Compare your website to your competitors to see if their website is more modern, or visually appealing than yours. 

Your Content Does Not Accurately Depict Your Business

Content is king when it comes to attracting new visitors and keeping them on your website. Outdated content might not accurately reflect your business or the services you provide, which can be misleading to your customers. This is especially important if you have a product or service based website as you may be making improvements to your existing offerings, launching new products, or updating service details. Outdated content can also affect your SEO rankings as Google prefers fresh, relevant content and will prioritize websites that reflect this. 

A few key indicators of outdated content include:

• References to past events, outdated stats or studies, and industry trends
• Mention of old products or services that you no longer offer
• No recent posts on your blog or news page 
• Broken links 

Benefits of Website Development in Toronto

Choosing to develop your website in Toronto offers numerous advantages that can significantly impact your business’s online presence and overall success. Here are some key benefits:

Understanding of Local Market 

Our team has a deep understanding of the local market and consumer behaviour. You can leave it upto us to create a stunning website which resonates with your local target market. 

High Quality Standards

Due to the competitive Toronto market, Toronto website development firms must adhere to high-quality standards. You can expect professional and reliable services. 

Timely Support and Maintenance

When you work with a local web development company, you can expect timely support and maintenance.

Partner with GlobeSign for your Web Design and Development 

Creating a website that drives engagement requires a thoughtful approach to design and the user experience. Let GlobeSign take care of enhancing your website’s engagement so you can focus on your business. Our team of experienced and dedicated UX designers are here to ensure that your website performs at its best. Contact us today for custom web design solutions tailored to your needs.